A brace of sponsors for new cycling tour

17 August 2009 | By James Emmett

The Tour de Timor, a new five-day, 450km mountain-bike road race has announced two new sponsors.

Australian airline Airnorth and Digicel Communications will both back the new cycling event, due to take place in Timor-Leste from 24th to 28th August this year.

Airnorth, which flies to Timor-Leste from Darwin in Australia, is offering 200 free-of-charge return airfares in the build-up to the event.

"We have supported this new nation through the most challenging of environments, with continuous provision of air services," said Airnorth chief executive Michael Bridge, "so making it possible for competitors to get to this international race is another way for Airnorth to keep supporting this new nation and its emergence as a tourism and events destination in the Asia-Pacific region.

"This represents in excess of AUS$100,000 of sponsorship of the Tour de Timor," Bridge added, "and should ensure that it is a hugely successful event, showcasing the beauty, diversity and safety being offered to travellers to this unique destination."

Jamaica-based Digicel, meanwhile, a major backer of the West Indian cricket team, has become the principal commercial sponsor of the Tour de Timor.

“We are very pleased to have Digicel on board as the major commercial sponsor of the Tour de Timor," said Jose Ramos-Horta, the president of Timor-Leste. "This is the inaugural event which will help place Timor-Leste back in its rightful place on the world stage. The Tour de Timor will be an incredible experience for everyone involved and as an annual event will show the world that Timor-Leste’s doors are open and its people are ready to welcome visitors to this beautiful nation. The Tour de Timor will have over 250 riders from around 15 nations participating in the competition, which will also engage thousands of Timorese with the associated events of the Tour de Timor.” President Ramos-Horta added.

Digicel chairman Denis O’Brien said of the sponsorship, “Digicel is very proud to become the Major Commercial sponsor of the Tour de Timor, underpinning our commitment to the development of sport in Timor-Leste.” Mr. O’Brien went on to say “Investing in the passions of our customers through sponsorships has been an integral part of the Digicel success story across the Caribbean, Central America and the Pacific, and in Timor-Leste the sponsorship of the Tour de Timor is our first sporting partnership, and is indicative of our commitment to the people of Timor-Leste in the future.”

Source: http://www.sportspromedia.com/deals/_a/a_brace_of_sponsors_for_new_cycling_tour/?utm_source=Feeds&utm_campaign=Latest+Deals&utm_medium=rss

For more information visit: http://www.tourdetimor.com/

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